RPTU Corporate Design

On this website you will find our brand manual as well as our logo, our font and guidelines on how to use the name of our university.
The brand manual contains the basic content (e.g. the mission statement of RPTU and the name) and the design concept (e.g. fonts, colors and color combinations and design elements).

Do you have any questions?

Petra Kille

Tel.: +49 (0) 631 205-5777
E-Mail: petra.kille(at)rptu.de

Brand Portal for RPTU members

RPTU members can find the detailed brand portal with all templates such as stationery, PowerPoint and flyers in the internal area here.

Important pages in the Brand-Manual

RPTU logo & font

Name of the University

In the Basic Regulations (as well as in the Brand Manual) you will find the name of the university as well as its short names and the abbreviation as follows:

  • Name: "Rheinland-Pfälzische Technische Universität Kaiserslautern-Landau"
  • English name: "University of Kaiserslautern-Landau"
  • Short name: "RPTU Kaiserslautern-Landau"
  • Abbreviation: "Rhineland-Palatinate Technical University"
  • Abbbreviation: "RPTU"

When using the short name (RPTU Kaiserslautern-Landau) or the abbreviation (RPTU), please ensure that it is clear from the general context that RPTU is a university. Otherwise, please use the full name or otherwise ensure that RPTU is clearly recognizable as a university.

The possibilities of naming in the English-speaking environment:

The basic regulations (as well as the brand manual) also specify the name to be used internationally for all official English-language documents: "University of Kaiserslautern-Landau". If this name is chosen without the possible alternative abbreviation "RPTU Kaiserslautern-Landau", the abbreviation should be recognizable in the immediate context, e.g. by using the logo or the abbreviation in the text, e.g. "University of Kaiserslautern-Landau (RPTU)".
According to the Executive Board's decision (dated 25.01.2023), only the short name can be used for suitable purposes, e.g. scientific publications or public relations materials, in an international context: "RPTU Kaiserslautern-Landau". This name should only be used if it is clear from the immediate context of the content or the general context that RPTU is a scientific institution or a university (see above).