- Location
- Kaiserslautern
- Degree
- Bachelor of Science
- Area of study
- Business Studies and Economics
- Standard period of study
- 6 Semester
- Main instruction language
- German, English
- Time required
- full-time
- Modes of study
- Face-to-Face studies
- Admission semester
- Winter semester, Summer semester
- Credit points
- 180 ECTS
- Admission restriction
- no
- Aptitude test
- no
- Application period
- Dates
Using data to gain insights and improve decisions is an exciting challenge for businesses and public administration. If you are interested in the B.Sc. in Data Analytics in Economics and Business, you will gain a competitive advantage. Not only will you understand data, but you will also be able to apply it in a business context. This will enable you to communicate effectively with different stakeholders and make strategic decisions. Our degree programme combines traditional and modern analytics while imparting knowledge in the fields of economics, management and entrepreneurship. You will also complete a compulsory work placement to gain practical experience. Data analysis is used in almost all industries to determine trends and gain competitive advantage.
If you are interested in data analysis, mathematics, statistics and computer science, the Data Analytics in Economics and Business degree programme is just right for you:
- An interest in data and numbers: If you enjoy working with data, recognising patterns and extracting information from numbers, you will be fascinated by Data Analytics.
- Enthusiasm for mathematics: The degree programme is based on mathematical concepts and statistical methods. If you are passionate about maths, you can develop your skills on this degree programme.
- Enthusiasm for computer science: As data analytics often has to do with programming and databases, people with an interest in computer science and software development can benefit from this degree programme.
- But especially if you are looking for direct applicability in business: Data Analytics in Economics and Business creates a link between data analysis and business management aspects. If you are interested in economic issues and want to support them with data, this degree programme will appeal to you in particular.
Fundamentals of Economics 30 CP
Compulsory modules
WIW-BWL-GBWLI-M-1 "BWL I: Accounting and Finance" (3V+1Ü; 6.0LP; DE)
WIW-BWL-GBWLII-M-1 "BWL II: Management" (3V+1Ü; 6.0LP; DE)
WIW-BWL-GBWLIII-M-1 BWL III: "Intelligence, Logistics and Operations" (3V+1Ü; 6.0LP; DE)
WIW-VWL-MIK-M-1 "Microeconomics" (3V+1Ü; 6.0LP; DE)
WIW-VWL-MAK-M-1 "Macroeconomics" (3V+1Ü; 6.0LP; DE)
Fundamentals of Mathematics (for computer scientists) 21 CP
Compulsory modules
MAT-02-11-M-1 "Mathematics for Computer Scientists: Algebraic Structures" (4V+2U; 8.0LP; DE)
MAT-02-12-M-1 "Mathematics for Computer Scientists: Combinatorics, Stochastics and Statistics" (4V+2U; 8.0LP; DE)
MAT-02-13-M-1 "Mathematics for Computer Scientists: Analysis" (2V+2U; 5.0LP; DE)
Fundamentals of Computer Science 22 CP
Compulsory modules
INF-02-01-M-2 "Fundamentals of Programming" (4V+4U; 10.0LP; DE)
INF-00-31-M-3 "Web 2.0 Technologies 1 (Fundamentals and Techniques)" (2V+1Ü; 4.0LP; EN)
INF-00-32-M-3 "Web 2.0 Technologies 2 (Services, Security and Data Protection)" (2V+1Ü; 4.0LP; DE)
INF-02-07-M-2 "Scientific Computing" (2V+1U; 4.0LP; DE)
Compulsory profile area "Data Analytics" 30 CP
Compulsory modules
WIW-BWL-DS-M-1 "Fundamentals of Data Science" (3V+1Ü; 6.0LP; DE)
New: Introduction to Machine Learning (maths department, tba)*
Compulsory elective modules
New: Stochastic Models in Management and Economics (Wiwi department, Wenzelburger)
New: Applied Econometrics (FB Wiwi, tba)
New: Prescriptive Analytics: Computational Modelling and Simulation (FB Wiwi, tba)
MAT-63-10-M-7 "Mathematical Methods of AI" (4V+2U; 9.0LP; EN)
MAT-60-12-M-4 "Regression and Time Series Analysis" (4V+2U; 9.0LP; EN)
INF-19-31-M-5 "Data Visualisation" (2V+1U; 4.0LP; DE/EN)
INF-75-50-M-5 "Machine Learning I - Theoretical Foundations" (4V+2U; 8.0LP; EN)
Minor/Major profile area "Business Analytics" 12-24 CP
Compulsory elective modules
WIW-BWL-LM1-M-1 "Logistics Management I" (2V; 3.0LP; DE)
WIW-BWL-LM2-M-1 "Logistics Management II" (2V; 3.0LP; DE)
WIW-BWL-MS1-M-1 "Management Science I" (2V; 3.0LP; EN)
WIW-BWL-MS2-M-1 "Management Science II" (2V; 3.0LP; EN)
WIW-BWL-OM1-M-1 "Operations Management I" (2V; 3.0LP; DE)
WIW-BWL-OM2-M-1 "Operations Management II" (2V; 3.0LP; DE)
WIW-BWL-IS1-M-1 "Information Systems I" (2V; 3.0LP; DE)
WIW-BWL-IS2-M-1 "Information Systems II" (2V; 3.0LP; DE)
New: Introduction to mathematical modelling (FB Wiwi, ILO)
MAT-14-13-M-3 "Linear and Network Optimisation" (4V+2U; 9.0LP; DE/EN)
Minor/Major profile area "Economics and Finance" 12-24 CP
Compulsory elective modules
WIW-VWL-ODN-M-1 "Economics of Sustainability" (3V+1Ü; 6.0LP; DE/EN)
WIW-VWL-SPT-M-1 "Game Theory" (3V+1Ü; 6.0LP; DE)
WIW-VWL-WPO-M-1 "Economic Policy" (3V+1Ü; 6.0LP; DE)
WIW-BWL-INV-M-1 "Investments and Financial Management" (3V+1Ü; 6.0LP; EN)
MAT-60-15-M-4 "Fundamentals of Financial Mathematics" (2V; 3.0LP; DE)
Economic Systems (Landau), if applicable
Labour Market Economics (Landau), if applicable
Labour market and social framing of work (Landau), if applicable
Human Capital and Economics of Education (Landau), if applicable
Work placement 6 CP
The content of the work placement should be relevant to the student's degree programme. It should offer the opportunity to apply theoretical knowledge from the degree programme in practice and to gain practical experience in a relevant subject area.
The internship must comprise two full person-months and must be completed in full-time working hours. This procedure may be waived if the student has worked full-time in a relevant business or IT profession in a company for at least one year without interruption before starting the degree programme, has worked at least 1000 hours as a working student or has completed a relevant subject-related training course. An application for recognition of academic achievements can be submitted to the Examination Office, the decision is made by the Examination Board.
Open compulsory elective area 14 CP
Achievements from the programmes offered by RPTU and from abroad (Learning Agreement)
Scientific work
Bachelor's seminar 6 CP,
Bachelor's thesis 15 CP
Total amount: 180 CP
We understand that the wealth of information online can be overwhelming, and sometimes it can be difficult to find the right answers to your questions. That's why we're here to answer your questions in person and help you choose the right degree programme for you.
There are three simple ways in which you can find out more about our degree programmes:
1. telephone counselling: call us on the following number: 0631 205 3734 and our friendly and knowledgeable advisors will be happy to help you. You can ask questions about the content of the degree programmes, admission requirements, tuition fees and much more. We will take the time to make sure you get all the information you need.
2. video counselling: If you prefer to speak face-to-face, we also offer video counselling. Simply make an appointment by sending us an email to dekanat-hiwi(at)wiwi.uni-kl.de. In a video consultation, we can use screen sharing to present our degree programmes and related resources directly to you.
3. come and see us: Building 42 Room 122, Gottlieb Daimler-Str. , 67663 Kaiserslautern
Consultation hours for student counselling: Mon - Thurs: 09:00 - 17:00
It is best to make an appointment in advance: Phone: +49 (0)631 / 205 - 3734 or e-mail: dekanat-hiwi@wiwi.uni-kl.de
Our aim is to help you make your decision and ensure that you choose the right degree programme for you. We look forward to getting to know you and answering your questions.
Remember that choosing your degree programme is an important step that can have a significant impact on your future career. We are here to make sure you make the best decision possible.
We look forward to your call or email and to guiding you on your educational journey!
Our student counselling service:
Building 42 Room 122
Phone: +49 (0)631 / 205 - 3734
E-mail: dekanat-hiwi(at)wiwi.uni-kl.de
Consultation hour student counselling
Mon. - Thurs.: 09:00 - 17:00
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and the study programme manager:
Dr Miruna Sarbu, Building 42 Room 130, Phone: +49 (0) 631 205 3116, E-Mail: studienbuero@wiwi.uni-kl.de
Office hours: Currently only by telephone or e-mail
We would like to point out that certain language skills are required for your studies with us. It is important that you have sufficient active and passive English language skills. This is required in order to read English-language specialist literature, take part in courses in English and also to complete written coursework and examinations in English.
If you have not obtained your study qualification at a German-speaking institution, we ask you to provide proof of sufficient German language skills before starting your degree programme. The exact requirements and regulations can be found in the RPTU enrolment regulations.
It is very important to us that you are optimally prepared for your studies and have the necessary language skills. If you have any questions or require further information, please do not hesitate to contact us.
A consecutive Master's degree programme in Data Analytics in Economics and Business is being planned and will start in time for the 2028 summer semester at the latest.
Turning data into insights that can improve your decision making is a key challenge for organisations of all sizes and in all industries. Whether you find yourself in logistics, technology, retail, healthcare, manufacturing, consulting, banking and finance or insurance, the data gleaned from the economic interaction of market participants helps to identify and influence trends to give you a competitive advantage over other players in your field. Companies are therefore looking for experts like you who are able to use data to make informed strategic decisions. The same applies to public administration. The aim here is to minimise costs while providing better services to citizens by making the best use of available information.
As a graduate of the B.Sc. in Data Analytics in Economics and Business, you will have a clear competitive advantage. Organisations are looking for people like you who not only speak the language of data, but also know how to apply it in a business context. Your multi-faceted skills will enable you to communicate effectively with clients, programmers, managers, data scientists and policy makers to make strategic decisions.
The programme offers a multidisciplinary curriculum that prepares you to work in all data-intensive professional fields in business and finance. Companies, the public sector and associations are looking for analytically gifted individuals like you who not only have statistical and programming skills, but also understand the business and economic context in which they will be working, as well as the relevant legal and ethical boundaries of this work. The B.Sc. in Data Analytics in Economics and Business aims to meet this demand in the labour market. The Bachelor's degree qualifies you for a career as a data analyst, but also offers the ideal preparation for completing a Master's degree and taking up higher-qualified positions in the profession.
According to Stepstone, there are currently 6,120 vacancies for data analysts and 475 vacancies for data scientists. [As of 27/07/2023]
The StudierendenServiceCenter offers a variety of consultation and information all around studying at the RPTU.