Success Measurement in International Higher Education Marketing: Best-Practice Concepts of RPTU

As part of the Gate-Germany Marketingkongress 2025, Dr.-Ing. Parya Memar, Head of International Affairs RPTU, presented a brief lecture on "Success Measurement in International Higher Education Marketing: Strategies and Approaches". She presented the innovative best-practice concepts of RPTU and explained how the university sustainably measures and optimizes the success of its international recruitment efforts using key figures, digital tools, and clearly defined strategic goals. The session provided valuable insights for marketing professionals and university representatives from all over Germany.

🔗 More information about the Gate Germany Marketingkongress 2025 can be found at the related GATE Germany Website.

📧 In case of questions feel free to contact: Dr. Memar | Head of International Affairs RPTU | RefIntA | E-Mail: parya.memar[at]rptu.de | Tel.: +49 (0)631 205 4002