Newsroom - International
Success Measurement in International Higher Education Marketing: Best-Practice Concepts of RPTU đŻđ
As part of the Gate-Germany Marketingkongress in Bonn, Dr.-Ing. Parya Memar, Head of International Affairs RPTU, presented a brief lecture on "Success Measurement in Higher Education Marketing: Strategies and Approaches" on June 26, 2025, and answered questions from representatives of German universities and colleagues.
Dr. Memar presented the innovative best-practice concepts of RPTU for measuring the success of international recruitment efforts. She explained how RPTU uses specific key figures, digital tools, and clearly defined strategic goals to sustainably measure and optimize the success of its international student recruitment activities. She especially highlighted RPTU's mixed approach, which allows for the continuous increase in international visibility and student recruitment. This process has been successfully established and developed since 2005 through RPTUâs own brand âISGSâ.
With its practical approach, RPTU offers valuable insights into efficient success measurement in international higher education marketing and further emphasizes its leadership role in international academic communication. This exchange not only contributes to the development of RPTU but also sets new standards for the academic landscape in Germany.
đ More information about the Gate Germany Marketingkongress 2025 can be found at the related GATE Germany Website.
đ§ In case of questions feel free to contact: Dr. Memar | Head of International Affairs RPTU | RefIntA | E-Mail: parya.memar[at]rptu.de | Tel.: +49 (0)631 205 4002
Career Offers @ International Affairs RPTU
Koordinator/Koordinatorin zur Gewinnung und Integration internationaler Talente (m/w/d)
- Bewerbungsfrist: 07.09.2025
- Detaillierte Stellenausschreibung & Bewerbungsvoraussetzungen
Freiwilliges Soziales Jahr (FSJ)
Das Referat Internationale Angelegenheiten (RefIntA) bietet die Möglichkeit im universitÀren Kontext der RPTU ein FSJ zu absolvieren.
Dein Profil:
- Du bist interessiert am internationalen Umfeld, verantwortungsbewusst & selbstÀndig
- Du bringst gute Englischkenntnisse mit
- Du bist Medien-affin (vor allem Social Media, digitale Inhalte und Videos)
- Du kannst mit MS-Office und graphischen Programmen gut umgehen
Deine Aufgaben:
- Du unterstĂŒtzt bei der Organisation & DurchfĂŒhrung von Veranstaltungen fĂŒr Internationale
- Du wirkst bei der Ăffentlichkeitsarbeit und im Bereich Kommunikation der Betreeung mit (u.a. Print und Webmaterialien, Social Media, Produktion von Videos)
- Du Hilfst bei anfallender BĂŒroarbeit
Der beste Beginn fĂŒr ein FSJ ist jĂ€hrlich im Zeitraum Juli/August
Bewerbungen können gerne an refinta-info[at]rptu.de gerichtet werden
Student Assistant Jobs (Hiwi)
Upcoming Student Assistant | HiWi- Jobs at International Affairs ISGS will be announced on this website.
However initiative applications are always welcome!
(especially in the field of Content/Graphic Design -> Qualified students can send their CV & motivation letter to refinta-event[at]rptu.de)
>>>>Student Assistant Job: CONTENT DESIGN >>> full job description!
If you are interested in further Hiwi-job offers, check out the RPTU Hiwi-Job-Portal!
