Success Measurement in International Higher Education Marketing: Best-Practice Concepts of RPTU 💯🏆

As part of the Gate-Germany Marketingkongress in Bonn, Dr.-Ing. Parya Memar, Head of International Affairs RPTU, presented a brief lecture on "Success Measurement in Higher Education Marketing: Strategies and Approaches" on June 26, 2025, and answered questions from representatives of German universities and colleagues.

Dr. Memar presented the innovative best-practice concepts of RPTU for measuring the success of international recruitment efforts. She explained how RPTU uses specific key figures, digital tools, and clearly defined strategic goals to sustainably measure and optimize the success of its international student recruitment activities. She especially highlighted RPTU's mixed approach, which allows for the continuous increase in international visibility and student recruitment. This process has been successfully established and developed since 2005 through RPTU’s own brand “ISGS”.

With its practical approach, RPTU offers valuable insights into efficient success measurement in international higher education marketing and further emphasizes its leadership role in international academic communication. This exchange not only contributes to the development of RPTU but also sets new standards for the academic landscape in Germany.

🔗 More information about the Gate Germany Marketingkongress 2025 can be found at the related GATE Germany Website.

📧 In case of questions feel free to contact: Dr. Memar | Head of International Affairs RPTU | RefIntA | E-Mail: parya.memar[at]rptu.de | Tel.: +49 (0)631 205 4002