Prof. Dr. Oliver Frör

 

Vice President for International Affairs,

Sustainability and Campus Development

Career

1993 - 1999Studied geoecology at the University of Bayreuth
1996 - 1999Studied business administration and economics (intermediate diploma) at the
University of Bayreuth
1998 - 2000Scholarship holder of the Evangelisches Studienwerk e.V. Villigst
1999 - 2000Studied Economics (M.A.) at the State University of New York at Albany, USA
2000 - 2001Consultant at the New York State Department of Economic Development
2001Lecturer at Siena College, Loudonville, NY, USA
2001-2007Doctoral student in the working group of Prof. Dr. Michael Ahlheim, University of Hohenheim, doctorate with summa cum laude
2007 - 2011Research assistant, Institute of Economics, University of Hohenheim
Since 2012Professor (W2) for Environmental Economics at the University of Koblenz-Landau
2017 - 2022Vice Dean for Research, Promotion of Young Researchers and Internationalization of the Department of Natural and Environmental Sciences at the University of Koblenz-Landau
2023 - 2025Dean of the Department of Natural and Environmental Sciences at RPTU Kaiserslautern-Landau
Since 2025Vice President for International Affairs, Sustainability and Campus Development at RPTU Kaiserslautern-Landau

Research focus


My research interests focus on the diverse interactions of humans with the environment and, in particular, the services that humans receive from the environment and its ecosystems. Since these services are usually not readily visible on markets, I am working on methods to identify them and make them measurable in terms of their economic benefits for people. Among other things, I use market simulation methods such as contingent valuation and choice experiments as well as environmental life cycle analyses. The results of this research make it possible to consider environmental services more objectively in political decisions and in environmental management.